Augmented Reality Shelf Reader: A dream come true

Yesterday, while doing some research about mobile technologies, I stumbled across this video. It describes an augmented reality (AR) technology that is being developed in Oxford, Ohio. As a person who has always disliked shelf reading (though I do like to shelve), I am in love with this. Automatically, the device shows you if a book is out of place! Check out the coolness below:

This technology app is being developed by Matt Hodges and Dr. Bo Brinkman who demonstrates the technology.